Sergey Tokarev, an investor of RefaceAl, a Ukrainian IT company, shared the story behind the success of Reface. Reface was formerly named Doublicat. The Reface app has reached the top position on AppStore and GooglePlay across the world. The app was released by the company on January 13, 2020. The app allows its users to replace faces on videos and GIF-images. More than 1 million people downloaded the app in the first three months of its release.
Sergey Tokarev, an investor of RefaceAl, a Ukrainian IT company, shared the story behind the success of Reface. Reface was formerly named Doublicat. The Reface app has reached the top position on AppStore and Google Play across the world. The app was released by the company on January 13, 2020. The app allows its users to replace faces on videos and GIF-images. More than 1 million people downloaded the app in the first three months of its release.
According to the RefaceAl officials, the app was downloaded by at least five million people in the six months of its release. According to the stats released at the end of August, the app had crossed the milestone of 20 million downloads. The success of the app can be measured by looking at its ranking on different App Store and Google Play charts. In the beginning, the app was highly appreciated by the Thailand users. In June, the app became “number 1” on the charts in Thailand. Later on, the app got success in the Philippines. In July, the app grabbed the attention of Ukrainian users. In August, the app reached the US market after conquering the European market. In terms of popularity, Reface has surpassed various popular apps including YouTube, Instagram, Facebook, and Zoom, in the US.
Sergey Tokarev, an IT businessman, claimed that the uniqueness of the app made it successful in the highly competitive marketplaces. “For three years, the project team was developing its own technology that is based on a self-trained artificial intelligence,” said Tokarev. The users of the app get realistic results in quick time by using this app. The competitors of Reface use another technology, computer-generated imagery (CGI), to replace faces. This technology does not produce realistic and quality results as compared to the technology used by the RefaceAl development team. Sergey Tokarev added, “The result has exceeded all our expectations. It takes only a short time to process an image, and you get the final image as realistic as possible.”
The development team of RefaceAl is working on creating software to detect fake videos and GIFs on the internet. The company is committed to fighting against fake videos and photos. The security of the users is the priority of the company. Sergey Tokarev talked about the security of the users, “All selfies made by users are sent to GoogleCloud for processing, and they are deleted permanently within the next 24 hours.” The RefaceAl developers and investors aim to develop a technology that can be used in gaming, blogging, filmmaking, advertisement, and entertainment industries.
The users of the Reface app are not limited to replace faces on videos and GIFs provided by the company. They can replace faces on their own videos and photos for entertainment purposes. You can become Iron Man, Michael Jackson, Jennifer Lopez, and many others, by using this face replacement app. You can even replace your face with the face of Donald Trump, the president of the United States of America. RefaceAl grabbed a huge attraction of the users when the results of the Reflect app, a face replacement app that works on photos, were posted by Elon Musk, the founder of SpaceX, on Twitter. “Elon Musk liked it and decided to swap bodies with Dwayne Johnson,” noted Tokarev. The photos were published by several media outlets in a quick time. It ultimately made the company popular all across the world. The investors and developers of the company have huge future plans to make face replacement technology more useful in several industries.
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