If you have not heard about blockchain and find that word a bit strange, do not worry – you are not alone. In fact, this term is relatively new, and many people still have not had contact with it. But one thing is for sure: anyone who does not know it will soon incorporate the term into their vocabulary.
Despite being widely known for the applications in this industry, the possibilities of blockchain go well beyond its use in the financial market. Such networks can be employed for different and varied purposes. A good example is Ethereum, a decentralized, independent blockchain-organized supercomputer.
Because of all this potential, blockchain is seen as very promising, and its impact has been compared to disruptive technologies that have changed entire sectors in the past. Despite all this, for the most part it seems to be something theoretical, a bit far away from the final user and/or consumer.
That is not the case, however, with TAP Network, a new rewards platform based on blockchain technology that is clearly setting a new landmark in this industry. With a network of over 250,000 brand partners in many different industries, it allows consumers to automatically earn rewards when shopping next to those partners.
The initial rewards after a purchase can reach 10%, which can also be toppled with a maximum of 10% more. To earn the extra rewards, consumers simply have to allow for the TAP Network partners to access their shopping information. All this is done in a clean, simple and safe way, thanks to the power harnessed from the blockchain platform.
With this system, users can finally have a close relationship with the blockchain technology, but also earn something by sharing some of their personal shopping information. Brands, on their end, have access to important information regarding consumer habits, preferences and more, which can be essential for more finely tuned marketing and sales strategies.
TAP Network is really a clear example of just how blockchain technology can have an important and direct impact on our lives.